Our job is to help take your job to the next level.
Based in Chicago, Lang Growth Consultancy (LGC) partners with B2B brands spanning many different verticals including: tech, SAAS, healthcare, kitchen + bath, adhesives, insurance and more. Our marketing consultancy specializes in working with B2B marketers who are focused on growing brand awareness, demand generation, pipeline and revenue. Whether you’re focused on customer acquisition, retention or expansion - marketing and sales continues to be a driving force when it comes to taking a business to new heights.
We are not a large consultancy. We’re small but mighty. We’re a group of career-long marketing leaders that have been building and implementing marketing strategies for over a decade. We’re on the pulse of modern technology and media and would love to partner with you and your marketing and sales teams to assist with driving growth for your brand.
Let’s Chat.
➤ LOCATION
Chicago, IL
☎ CONTACT
langgrowthconsultancy@gmail.com
(847) 971-7017
Areas of Practice
Marketing strategy
B2B marketing and sales teams are the backbone of building a solid growth strategy for a business. They can affect and influence growth like know other departments can. We work with marketing and sales teams to understand their growth goals, their business and then collaborate on building a marketing and sales strategy to put marketing and sales teams down a path for business growth. We have been building marketing plans and strategies for B2B businesses for over a decade.
Sales Enablement
Marketing's job doesn't end once a lead comes in. Marketing plays a critical role in working with their sales team to share the knowledge they used to engage that lead in the first place. Providing the sales team with essential content, tools, campaigns, content to move leads further down the funnel will help the sales team close more business - resulting in a win/win for both teams.
Media Strategy + Activation
Strategizing the right earned, owned and paid media channels and platforms is an essential part of promoting your product and service. We have immense experience working with B2B brands building media plans + media buying for brand awareness, demand generation and ABM focused campaigns. We also activate and have the expertise to run your campaign through the ideal channels to hit your campaign goals.
measurement + Attribution
It's more critical than ever for marketing and sales teams to be able to articulate the value when it comes to their marketing and sales strategy and how it ladders up to your business goals. Understanding impact can help make smarter strategic decisions, create better budget efficiencies and help with tighter marketing and sales alignment for increased revenue generation. We have experience working with teams on building dashboards, DMP’s, setting up CRM’s or MAP’s to measure marketing and sales performance.
Revenue Operations
Revenue Operations involves aligning marketing, sales and customer success operations across the full customer life cycle by increasing communication, data flow and processes, etc. Having a RevOps strategy and subject matter expert on board will allow your company to drive growth through operational efficiency. When all teams are held accountable for revenue, it allows all teams to focus on the customer experience and why your product or service adds value.
Search Engine Optimization
Search engine optimization continues to be one of the primary lead + demand generation drivers for B2B brands. With over 53% of web traffic coming from organic search - it's critical your growth plan includes a solid SEO strategy. With over 12 years of developing SEO strategies and implementing tactics for B2B brands - we partner with marketing teams to drive more qualified traffic to websites and create a site experience built for engaging prospects at different levels of the buying cycle.
“Learn to swim or learn to float. Both may keep you above water, but only one will move you deliberately in the direction you want to travel.”